Hey folks,
Relatively new seller here, been at this for about 3 months now. I sell unique, non‑standard toys — every design is different, so there’s no real direct competition. I’ve got 5 SKUs live, each with 10 Vine orders, so I have about 4‑6 reviews per listing, ratings 4.4‑5. I’m focusing on one main product around $30 with a 20% coupon. Daily ad budget is $50‑100.
Here’s my current setup:
-
Broad campaign – 4‑5 core keywords, running since November. Up & down at first, now down‑only. Base bid ~$0.50, keywords around $0.80‑$1.20. Almost all my sales come from 2 terms. ACOS 50‑100%, which I can live with for now.
-
Exact campaigns – 5‑10 keywords, but ACOS is awful, over 100%. I keep pausing and unpausing them because they just don’t perform.
-
Auto campaigns (for my other products) – close match + substitutes, fixed bids at $0.30.
Broad carries almost everything. Auto and exact barely do anything.
Also my budget is super inconsistent. Some days broad burns $50 by 9 AM. Other days it struggles to spend $30 by 3 PM. When it spikes, I drop bids 10‑20% on expensive terms, then bump them back later.
I’m just stuck at 1‑5 orders a day. I need to get to 5+ and ideally 10+. I’m okay with losing a little money upfront to get momentum.
What do I actually fix here? Ad structure? Keywords? Bidding? All of the above?
Would really appreciate real-world advice from people who’ve been stuck like this.
Answers (7)
Find way more longtail keywords — super specific ones.
Also throw some ASIN targets against similar‑style listings. Even if not identical, shoppers browsing those might like yours.
Test that first, then tweak from there.
Ads are just traffic. Conversion is about your listing.
Right now people click but don’t buy. That’s why Amazon won’t give you more volume.
No bid trick will fix that.
Since you’re at $30 with 20% off, consider dropping price or increasing coupon temporarily just to get conversion up.
Get sales velocity going, build organic rank, then raise back.
Otherwise your ACOS will keep eating you alive.
Keep broad but clean it up with negatives. Once stable, move them to exact to lock rank.
Exact is the fastest way to rank a term — but only if your listing converts.
Pair it with coupons or better listing to boost CR.
Auto is just for indexing and keyword discovery, not main sales.
With $50‑100/day, don’t spread thin. Focus 2‑3 terms hard.
If head terms are too pricy, jump into longtail with cheaper CPC.
This is such a classic new‑seller ad problem:
broad burns money, exact doesn’t convert, sales are choppy.
Main issue is your structure is too narrow, and you’re not leaning into your uniqueness.
Do this:
And sell your unique design! Make it obvious in pics and copy why someone should pick yours over others.
Your review count is too low for 10 orders/day.
Check sellers doing 150‑300/month — they probably have 30‑50 reviews, not 4‑6. You’re fighting uphill.
Broad shouldn’t be your main campaign. It’s for digging up keywords.
Move your two winning terms into exact and lock them down.
And your ACOS is high because you’re not negating enough junk out of broad.
Also check placements: I bet most clicks are on product pages.
Try bumping top of search and see if conversion improves. If it doesn’t, your listing just isn’t ready for volume yet.
Bottom line: you need way more keywords, especially longtail. Unique products live on specific searches, not big generic terms.