I found another seller using our copyrighted images. We filed a complaint through Amazon’s Report a Violation tool using our authorized B store — same brand, different seller account. The complaint went through, the infringing images were removed, and the case was closed.
Then last week, out of absolutely nowhere, my brand owner account (Store A) shows as “Account Frozen” in Brand Registry.
No email.
No Performance Notification.
No entry in Case Logs.
Nothing.
The frustrating part? All my brand tools still work. I can manage listings, run ads, use A+ Content — everything except opening a Brand Support case. That option is gone, replaced with a “Restore Your Account” link that automatically closes every single appeal I submit with zero response.
My authorized B store? Perfectly fine. No issues at all.
I’ve opened dozens of cases: Seller Support, Performance Team, Brand Registry support. Every single team says the same thing:
“Your account has no violations. Everything looks clean.”
But it’s NOT fine. My brand account is frozen. And I’ve seen another US seller on the Amazon forums with the exact same issue — even after their selling account was suspended, Amazon’s own investigation found nothing wrong.
Has anyone run into this ? Is this a DMCA counter-notice backfire? A system glitch? How do I get Amazon to actually look into this?
Answers (10)
Final checklist for anyone stuck in this situation:
And for the love of God — stop using your main brand account to file complaints. Use a burner. Your future self will thank you.
The real lesson here: stop putting everything in one brand basket. In 2026, brand abuse flags can hit anyone, even on valid complaints. The safe structure is:
If the enforcement account gets flagged, you only lose a small account. Your brand and main store stay untouched. It costs a little more in fees, but the protection is 100% worth it.
I’ve been through this twice. Here’s what actually worked for me in 2026:
Write a clear POA. Don’t admit to anything. Explain what happened, show proof it’s resolved, and outline how you’ll prevent it from happening again. Submit through the brand appeal portal. Then wait.
If it gets rejected, appeal again. Many sellers need 2–3 tries to land on a reviewer who actually looks.
I had this exact issue last year. The only thing that fixed it was appealing through the Brand Registry appeal portal, not regular Seller Support. Amazon has a hidden, dedicated appeal form for brand restrictions.
Path: Brand Registry → Support → Request to appeal brand restriction
You’ll need:
It took me 3 attempts and 6 weeks, but my brand was fully restored.