I’ve been selling for 1.5 years with 5 profitable SKUs. The account was registered under a relative’s name (phone, email, credit card, business address all theirs). Now they’re no longer willing to act as the business owner.
Two options I’m considering:
Update the business registration to a new owner (with real info), then change all account details (phone, email, credit card, address). This will definitely trigger verification. Is it doable? What’s the correct process?
Register a new company and open a new account, then transfer the existing 5 SKUs. How would that work — brand authorization and listing under the same ASIN?
Which option is more practical? I lean toward #1, but worried about triggering a difficult review.
Any advice would be greatly appreciated.
Answers (3)
If you go with Option 1, prepare these documents in advance:
Step‑by‑step for Option 1:
First, update the business registration with the new owner through your government business registry.
In Seller Central, update the legal entity / business owner information under Account Info. This will automatically trigger verification.
Amazon will likely ask for:
Both options work. Here’s how:
Option 1 – Update business owner on existing account
You’ll likely trigger verification. Be ready to provide:
The risk is real, but many sellers have done it successfully.