Hey everyone,

I need some advice because I’m really stuck here.

My product used to sell consistently well with steady traffic and orders all day long, no big time‑of‑day gaps.

Then everything suddenly broke:

  1. Sales became super unstable

  2. Most orders (60–70%) now only come in during US morning hours (around midnight China time), while before that slot was only ~30% of total sales

  3. Ads barely spend half their budget before midnight, and the rest just goes unused and wasted

  4. Competitors don’t seem to be running deals, cutting prices, or changing their ads aggressively

What I’ve tried:

  • Increased ad budget → sales didn’t move, ACOS exploded

  • Lowered price and added coupons → almost no improvement

  • Listing, images, and content are unchanged

  • No obvious listing issues like bad reviews or policy hits

I’m trying to figure out:

  • Has anyone else had this exact pattern?

  • How do you diagnose why sales crash while ads burn money?

  • How can I quickly get Amazon to “trust” my listing again and restore steady traffic & orders?

Any insight would be a lifesaver.