Preston Castillo
Selling on Amazon. Enjoying honest discussions with fellow sellers
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45 reviews, 4.8 stars, 25% ad conversion — but organic sales won't grow. What am I missing? (Storage category, 2026)
2026-03-15 18:54
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Amazon PPC Ads & Management
Preston Castillo :A different angle: have you checked your **price stability**?
Amazon's 2026 algorithm weights price history stability at 19% (up from 12%). If you've ...
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How I Run Amazon Video Ads on a Bootstrapped Budget (Consistently
2025-09-18 16:39
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Amazon PPC Ads & Management
Preston Castillo :What's worked for us is making maybe 5 different cuts from one longer video. Test them all on the same keywords, see what sticks, then pump more budge...
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How does Amazon’s review rating system ACTUALLY work? Does a text review carry more weight than just stars?
2025-01-28 17:37
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Amazon Policy & Compliance
Preston Castillo :Quick add-on: Amazon’s rating algorithm isn’t a simple average — it’s weighted, and they don’t tell us the exact formula. But from what I can tell, it...
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